FREE amazing UX poster: the user experience machine

Keepitusable have produced a fab, fun and importantly, free ux poster as a very early little christmas present to you all. don’t worry, you don’t need to enter any personal details at all to download it, just click the image below then hit the big pink button to download your copy. alternatively, if you’d like a hard copy poster version to display by your desk, head over to their deviantART page.

free user experience ux poster

What is the optimal line length?

There isn’t one.

It depends on whether you want your users to read the page faster or you want them to like the page.

Research by Dyson (reference below) showed that users read web pages faster at an optimum length of 100 characters and longer. However, when asked, they prefer shorter line lengths and believe they read these faster (even though they don’t).

Dyson, M.C. (2004). ā€œHow Physical Text Layout Affects Reading from Screen.ā€ Behavior & Information Technology, 23(6), pp. 377-393

Google – keeping it simple

Have you noticed that for some time now Google have been gradually adding more and more links to their homepage? This is typical ‘Feature creep‘ and unfortunately happens a lot.

Feature creep is when “extra features go beyond the basic function of the product and so can result in over-complication, or “featuritis”, rather than simple, design” (wikipaedia).

Google became the best search engine because of it’s simplicity. Think about it…what do you users really need on a search engine site? Strip it right back and all they actually need is a search box to type in and a button to press to get the results. They aren’t distracted by unnecessary clutter. They have one aim and they can perform it efficiently and effectively, achieving greater satisfaction.

However, even Google hasn’t managed to escape the dreaded ‘feature creep’. Recently it had begun to look like this:

Disappointing hey? The once simple site has become crowded with links.

BUT fear not! Google have recognised their featuritis and have tackled it head on with a rather ingenious solution. Now when you go to Google, it’s like going back in time to the old days when there was just a big search box and button. This is what you see:

Doesn’t it feel good? Very very simple. The cursor is positioned inside the search box so all the user needs to do is type and hit the return key or the search button. However, what about all the other features? Surely some of them were useful? Yes they were. Now for the clever part…. if the mouse is moved even slightly all the extra features fade in (via a nice transition). They are there if the user needs them.

Why does this work?

If the user wants to quickly search it is most likely they are poised ready to type as soon as the google page loads up. By positioning the cursor inside the search box, there is no need to touch the mouse. Users going to Google primarily to search have an excellent experience. Simple, fast and effective.

Users going to Google to do anything other than search will be used to having to use their mouse. Their existing mental model involves using the mouse. They may be slightly surprised upon seeing the new screen, but one tiny movement and the hidden features appear.

Search use case – keyboard focussed

Other use cases – mouse focussed

The new design provides a good fit between the interaction style of the user and the site behaviour.

Move Over Maslow! The Users’ Hierarchy of Needs

Back in 1943 a psychologist called Maslow published what he termed a ‘hierarchy of needs‘ that can be applied to every human being. At the bottom level are physiological needs that every human needs to exist, like shelter, food and water. At the very top are factors that contribute to a feeling of self-actualization, like morality and creativity. You can read more here. The triangle shape is deliberate, in that there are a much greater number of people at the physiological level and only a small number who reach self-actualization.

We can apply Maslow’s concept to the user and their experience of any product or service. Starting from a base of does the product or service perform at a basic functional level to the ideal of the user being so engaged that they lose all track of time and enter a state of flow.Ā 

Take a look at the Users’ Hierarchy of Needs below and think about where your product or service fits.Ā What actions are you taking to step up to the next level and improve your users’ experience?

users hierarchy of needs

50% off the new Steve Krugg book!

Hey everyone!

I am really excited to have just seen on Amazon that Steve Krugg has a new book coming out on December 28th called ‘Rocket Surgery Made Easy‘. Don’t worry, it’s not actually about rocket surgery, rather it continues his usual theme of usability and user experience. As the title suggests, the book is all about making them easy to understand but this time with an emphasis on understanding and being able to conduct your own usability testing. If you haven’t read his book ‘Don’t Make Me Think‘, I would greatly urge you to do so as it’s certainly one of my favourite usability reads. His style is concise, informative and injected with down-to-earth humour and real life examples. The book is also filled with plenty of colourful examples to illustrate his points.

The RRP is Ā£28.99, however on Amazon at the moment, their pre-order price is half that at Ā£14.49. Amazing! Can’t wait to get my hands on a copy.

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Free Human Centred Design Toolkit

I really love the word ‘Free’ don’t you? So as well as checking out the free online ‘Search User Interfaces‘ book by Marti A Hearst, make sure you also download your free Human Centred Design Toolkit!

The Toolkit, designed by the guys at Ideo, is divided into four sections:

The Introduction will give an overview of HCD and help you understand how it might be used alongside other methods.
Download theĀ Intro Guide.pdf

The Hear guide will help your design team prepare for fieldwork and understand how to collect stories that will serve as insight and inspiration. Designing meaningful and innovative solutions that serve your customers begins with gaining deep empathy for their needs, hopes and aspirations for the future. The Hear booklet will equip the team with methodologies and tips for engaging people in their own contexts to delve beneath the surface.Ā 
Download theĀ Hear Guide

The Field Guide and Aspirations cards are a complement to the Hear guide; these are the tools your team will take with them in order to conduct research.
Download theĀ Field Guide
Download theĀ Aspirations Cards

The Create guide will help your team work together in a workshop format to translate what you heard from people into frameworks, opportunities, solutions, and prototypes. During this phase, you will move from concrete to more abstract thinking in identifying themes and opportunities and back to the concrete with solutions and prototypes.
Download theĀ Create Guide

The Deliver guide will help catapult the top ideas you have created toward implementation. The realization of solution includes rapid revenue and cost modeling, capability assessment, and implementation panning. The activities offered in this phase are meant to complement your organization’s existing implementation processes and may prompt adaptations to the way solutions are typically rolled out.
Download theĀ Deliver Guide

Thanks to all the guys at Ideo for sharing this fantastic Toolkit with us.